10/25 kim-a: LAUNCH VIP PARTY

11/04/2024

Trendsetting Gold Brand kim-a: Makes a Bold Debut!
A Premium Collectible Defined by Top Designers and Unique Craftsmanship

The trendsetting gold brand kim‑a: (pronounced “Kim‑a,” from the Taiwanese term for “gold”) made its grand debut on the evening of October 25 at Taipei’s Staff Only Club. The brand is spearheaded by designer Joe Fang and his studio, with visuals captured by photography master Liang Su, and craftsmanship overseen by metal‑art artisans Liu Rong‑chao and Tsai Yung‑sheng. The event was ignited by an electrifying opening performance from Taiwanese rapper Trout Fresh.

Terry Tu, brand manager, introduced kim-a:’s partnership with NeruLink, the first brand to integrate NFC technology into precious metal collectibles. This innovation protects collectors’ rights and greatly enhances artistic value, drawing significant attention from Taiwan’s design, street art, and precious metal communities.

At the launch event, kim-a: showcased its “A_” and “B_” gold block series, along with a preview of the upcoming “T_” gold jewelry series. Also on display were Liu Rong-Zhao’s intricate sculptures “A Small Desire” and “Autumn.” The former featured golden ants each engraved with over 2,400 strands of fine detail, stunning the audience. Yuesheng International sponsored the event with tastings of HINE Cognac, the only cognac brand endorsed by the British royal family.

Guest Highlights

The brand’s geometric language brings design back to its pure essence, allowing people to piece together their own vision of the future—a shared rhythm moving forward. From stardust to sun, it’s imaginative yet fun. I hope today’s introduction to kim-a: helps everyone play with fashion while saving up, embracing the future with hope. This golden collection is dedicated to the inner child within each of us.

Joe Fang, Designer

This is just the first visual wave from kim-a: The second remains unreleased. Gold represents hope and symbolism for many. I chose to express “desire” visually—something that should be embraced and blessed. Gold’s ductility reflects endless possibility. In this “desire,” the first wave is about “aspiration.” The second will reveal the concept of “need.”

Liang Su, Photography Master

As a collector of trendy toys, I usually collect pieces made from plastic or wood. This is my first time collecting pure gold items. Gold is rare and inherently valuable. kim-a:’s meticulous craftsmanship adds even more value. The freedom and boldness of the design make these blocks my top recommendation.

Director A-Mu, Trendy Toy Collector

Chairman of the New Taipei Precious Metals Jewelry Association and fourth-generation owner of Cheng Jin Hsien Jewelry. Gold is a high-potential investment asset. kim-a: transforms traditional craftsmanship into street art—a major innovation in the gold industry. This event helps revive Taiwan’s gold artistry and extend its value across Asia and the world.

Hsu Chih-Bin, Chairman

kim-a: uses 999.9 pure gold castings. The precision of our craftsmanship keeps tolerances within 0.01 mm—just 1/7th the width of a hair. Each piece is playable, wearable, and investment-worthy, reflecting kim-a:’s uncompromising production standards.

Liu Rong-Zhao, Goldsmith Artist

Our brand name was carefully chosen. We want to launch from Taiwan and go global, so we selected a name that sounds like “gold” in Taiwanese. The collaboration with NeruLink allows collectors to quickly verify authenticity via NFC and opens up future integrations—like concert tickets or streetwear events—offering exclusive benefits to collectors.

Terry Tu, Brand Manager

Photo / Dai Hong-Lin

More event photos

10/25 kim-a: LAUNCH VIP PARTY

Trendsetting Gold Brand kim-a: Makes a Bold Debut!A Premium Collectible Defined by Top Designers and Unique Craftsmanship

Guest Highlights

Trendsetting Gold Brand kim-a: Makes a Bold Debut!
A Premium Collectible Defined by Top Designers and Unique Craftsmanship